Support for Veggie U

Patterns for a Purpose  – 

Chefwear is proud of its continuous support of Veggie U’s efforts to educate children about nutrition and the prevention of childhood obesity. This national not-for-profit provides teachers across the country with curriculum-ready Earth to Table kits, which are designed to tach students the importance of vegetables in a well-balanced diet. Since 2003, Veggie U has delivered 2,600 classroom kits and graduated 80,000 children from its program.

10th Annual Veggie U Food and Wine Celebration ‘clip’

“Chefwear has announced its support of Veggie U and the release of their Spring 2013 catalog, which features the 10th Annual Veggie U Food & Wine Celebration. To show its own support, Chefwear has added a veggies pattern to its Patterns With A Purpose collection, and will give a portion of the pattern’s sales back to Veggie U to help put Earth To Table kits in classrooms nationwide.

“Chefwear has joined the growing ranks of those interested in helping children fight the battle of obesity and diabetes by coming to our summer Food & Wine fundraiser to photograph the next catalog series,” said Chef’s Garden founder and Veggie U champion, Lee Jones. ”This series features those great chefs who volunteered their time and culinary artistry to raise money for the Veggie U program.”



Rochelle Huppin, Chefwear Founder, added, “We draw inspiration from the needs of chefs as well as customer requests, the latest fashion trends and new apparel technology. Chefwear was founded on the idea that in order to create the very best chef’s clothes, we must understand the daily routine and needs of a chef. This way of thinking has allowed us to continue to serve the culinary community with the most stylish and comfortable culinary apparel.”

About Chefwear 
Chefwear was founded by pastry chef Rochelle Huppin over 23 years ago when her comfortable, stylish, 100% cotton baggy pants caught the attention of chefs like Wolfgang Puck and Bobby Flay. Chefwear has continued to revolutionize chef fashion and remains the top choice among leading chefs all over the world.

Order from a complete stock of culinary apparel at the Chefwear site, and support Veggie U each time you include the new Veggie Pattern (207), which is available in adult chef pants and classic bib apron and children’s pants, apron and chef toque!


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James Beard Foundation

Who is James Beard?

“Pioneer of American cooking, any one chef in my world, he is the guy” – Rochelle Huppin 2014

Rochelle Huppin at the James Beard Awards in 2014.

Rochelle Huppin at the James Beard Awards in 2014.



Background of the James Beard Foundation:

“In 1990 the James Beard Foundation made another leap forward by establishing the James Beard Foundation Awards for excellence in the food and beverage and related industries. The first awards were given in 1991.

In 2010, in anticipation of our 25th anniversary, the James Beard Foundation launched its annual food conference, bringing together a diverse group of thought leaders and stakeholders in the country’s food system, as well as the JBF Leadership Awards, recognizing visionaries helping to make a better, safer, more equal, and more delicious future for everyone.

As an organization, the James Beard Foundation has evolved beyond the scope of influence any one person could have had, but all the while keeping true to the ideals that James Beard professed—that is, emphasizing the importance of simple, wholesome food, good cooking, and good eating by educating, mentoring, supporting, and caring for the people who prepare and enjoy it. We continue to build on the foundation James Beard laid”.

Chefwear has been a proud sponsor of the James Beard Foundation since the organization was founded in 1990.

History of Chefwear & the James Beard Foundation

Over 15 years ago, pastry chef Rochelle Huppin Fleck noticed a lack of comfortable chef apparel options and founded Chefwear. Since then, Chefwear has completely revolutionized the way chefs and restaurateurs dress. Its complete line of culinary apparel is designed to meet the needs of professional chefs, as well as those of the ever-increasing number of people who like to cook and entertain at home. In addition to eight styles of pants and 28 styles of jackets, Chefwear’s product line includes shirts, hats, aprons, shoes, pint-size duds for kids, and a full line of women’s jackets and pants.



Los Angeles Children’s Bureau Event

This past September I joined chefs from around Los Angeles in a celebrity chefs and wine tasting event in honor of the Los Angeles Children’s Bureau. The proceeds from the evening went to the  Children’s Bureau, a 106 year-old nonprofit organization that focuses on the prevention and treatment of child abuse and neglect.

The event was filled with food from amazing chefs including Suzanne Goin, Mary Sue Milliken and Susan Feniger, Loretta G. Keller, Traci Des Jardins, Jim Dodge, Clark Frasier and Mark Gaier.

Here is a photo of my dish, a chocolate pot de creme with creme fraiche and chocolate biscotti.